Alexander Isak, Liverpool and the Limit of Newcastle's Control
Isak wants out, Liverpool are ready, Newcastle are exposed
There was a time not long ago when Newcastle United fans laughed off the idea that their prized striker might be poached. They mocked, swatted away speculation, and carried on as though their club was now in a different bracket. In many ways, they were right to believe so. But football, at its core, is a human game played at the mercy of desire, politics, and timing. That is what makes it so chaotic. That is what makes it beautiful.
It is also what makes it painful. I should know. I remember all too well when Liverpool lost Philippe Coutinho to Barcelona. I remember the denial, the internal bargaining, the anger. I have lived it. Now, Newcastle supporters are staring into that same void with Alexander Isak telling the club he wants out. I mocked them earlier this summer when they were reportedly chasing Hugo Ekitike to play alongside Isak. I could not understand why they would want two strikers who play the same role. I get it now. I was wrong.
Newcastle’s Fortress Is Crumbling
Let us start with the facts. Alexander Isak has told Newcastle United he wants to leave. That detail alone shifts everything. Suddenly, the club's previously unshakable stance that their striker is not for sale begins to wobble. The thigh injury that kept him off the pre-season tour? It was a cover. Sources have confirmed Isak asked not to be included. Newcastle, in public, are still digging in. But internally, they are exploring replacements. You do not do that unless you know what is coming.
This is not just about losing a striker. It is about losing control. Newcastle, for all their ambition, are without a permanent sporting director. Their squad planning has been exposed. Their pursuit of Ekitike collapsed when Liverpool acted decisively. Their attempt to hold on to Isak with a new deal fell apart when they reportedly baulked at his £300,000 per week wage demands. If you want to be an elite club, you pay elite wages. If you cannot, your stars will go elsewhere.
And let us be clear, Isak is a star. He scored 27 goals last season, dragged Newcastle to a domestic trophy, and booked them a place in the Champions League. That is priceless output in a striker market that is as thin as it has ever been. Every club wants a top striker. Very few can find one. The few who do rarely let them leave. Unless the player forces the issue.
The Coutinho Comparison
What Newcastle are experiencing is a carbon copy of what Liverpool endured with Coutinho. A player at his peak, not forcing a move publicly, but applying consistent pressure behind the scenes. Leaving the manager and ownership split between protecting value and protecting their credibility. One more pre-season tour missed, one more cryptic injury, and things begin to break.
Isak's camp know how to push just hard enough without going nuclear. But that leverage only works if there is a buyer who is both serious and ready. That buyer, in this case, is Liverpool.
Why Liverpool Want Isak
I have said it all summer long. Liverpool want Isak. Not as a rumour, not as a plan B. He has been the top target since the first boardroom conversations about life after Darwin Nunez and Luis Diaz. You do not go £69 million deep on Ekitike if you are not serious about building a forward line for the next five years. You do not follow that up with a £130 million move unless you are deadly certain.
Liverpool have long relied on multifunctional attackers. Isak and Ekitike fit that mould perfectly. The Swede is the centre-forward Slot needs to lead his system. The Frenchman is the wildcard, able to fill in across the front three. So whilst Ekitike may be viewed by some as an understudy, his progressive carries, dribbling, and versatility make him more than just backup. His numbers at Frankfurt bear more than a passing resemblance to Cody Gakpo’s best spells at PSV.
So yes, I now see the vision. Isak becomes the focal point, the Salah replacement in terms of output, the logical heir to Liverpool's long line of elite finishers. Ekitike rotates across roles, fills gaps, and becomes the chaos agent when needed. It is bold squad-building, but when you have just won the Premier League with a manager in his first season, you get to be bold.
What Newcastle Get Wrong
Newcastle are caught between the ambitions they project and the reality they are structured for. If you want to keep players like Alexander Isak, you need to support them with Champions League-level recruitment. You need to back that with wages that reflect their standing in the game. You need a coherent, forward-thinking sporting structure that can pivot quickly. Newcastle have had none of that this summer.
No director of football. No clear succession plan. No convincing argument that they are building something Isak can believe in. And when Liverpool came calling, with the Premier League trophy freshly polished and a manager who has already proven he knows how to balance development with dominance, the Swede did not hesitate.
It was never just about the money. It rarely is. This is about career trajectory. If Isak waits another year, he is 26, with one more season of risk and wear on his body. By then, Liverpool might have moved on. The message he has received is simple: it is now or never. And the player has responded.
The Way Forward
I understand the emotional resistance from Newcastle fans. I really do. Losing a player like Isak, after everything he has delivered, is like losing your sense of direction. It hurts. It undermines the narrative of growth, and it reopens the old wounds of being a selling club. But pretending there is still control to be exercised here is delusional. The control left the building when Isak made up his mind.
What matters now is the manner of his departure. There is still time to save face. Newcastle can set their price, push for performance-related add-ons, and begin retooling for life after Isak. But any dream of keeping him while also refusing to reward him has been shattered.
As for Liverpool, the timing feels perfect. With Salah heading off to AFCON mid-season and both Nunez and Diaz likely to move on, the squad needs bodies who can produce. Not just fill gaps, but drive the title challenge forward. Isak offers that. So does Ekitike in a supporting role. If this gets done, and I believe it will, Arne Slot enters his second season with a forward line that can strike fear across Europe.
And if that means Newcastle lose their talisman? Welcome to the big time. This is how it works now. You build brilliance, but unless you are prepared to fight on all fronts, sporting, financial, and political, you will lose it to someone who is.
I thought it was mad when Newcastle wanted both Isak and Ekitike. I was wrong. They saw the storm coming. They just could not stop it.
Whar a truly brilliant article. So well articulated. Thank you Eddie, I do always enjoy your thoughts. Cheers from the US!
Whar a truly brilliant article. So well articulated. Thank you Eddie, I do always enjoy your thoughts. Cheers from the US!