It Was Always... Liverpool

It Was Always... Liverpool

Liverpool’s £415m Summer: How FSG Paid for a Transfer Window That Shocked Europe

Inside the Numbers: How Liverpool Funded a Record Breaking Rebuild Without Breaking Financial Rules

Eddie Gibbs's avatar
Eddie Gibbs
Sep 09, 2025
∙ Paid
1
Share
Upgrade to paid to play voiceover

This summer, Liverpool Football Club pulled off one of the most audacious transfer windows in recent memory. A flurry of elite-level arrivals, including Alexander Isak, for around £125 million, and Florian Wirtz, reportedly £108 million, signalled intent far beyond what fans had come to expect.

For a club often labelled cautious in the market, this felt like a radical shift. The spending totalled over £400 million, yet there was no panic. No PSR breach. No fire sale. Just sharp execution from a club operating with ruthless financial control.

The question, then, is simple. How did they afford it?

Structured Spending, Not Blind Risk

Let’s break down the numbers. The headline figures are eye-watering:

Arrivals (approximate fees in pounds):

  • Alexander Isak – £125 million

  • Florian Wirtz – £108 million

  • Hugo Ekitike – £82 million

  • Milos Kerkez – £40 million

  • Jeremie Frimpong – £34 million

  • Giovanni Leoni – £26 million

  • Freddie Woodman – Free transfer

Total spend: £415 million

This figure, while sensational on the surface, is not what Liverpool paid upfront. In fact, very few football clubs, if any, operate like that. Transfer fees are paid in instalments, often spread across the duration of a player’s contract. Under new UEFA rules, those deals can be amortised over a maximum of five years.

So when Liverpool sign Isak for £125 million on a five-year contract, the annual amortisation cost is only £25 million. Florian Wirtz, at £108 million, accounts for roughly £21.6 million per year. Add the others and Liverpool’s total amortisation for this summer’s spending is estimated to be around £73 million annually.

That is still a significant figure, but for context, Chelsea’s annual amortisation bill last season was over £170 million. Liverpool’s, including pre-existing contracts, remains below £150 million.

This is not high-wire financial gambling. This is strategic investment with long-term planning in mind.

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 It Was Always... Liverpool
Publisher Privacy ∙ Publisher Terms
Substack
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture