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It Was Always...Liverpool
Welcome to It Was Always...Liverpool – your new home for everything to do with the greatest football club on Earth.
Whether you're here for the iconic nights of old, the rollercoaster ride of the present, or the exciting promise of what’s next – this is a Substack built for you, the Liverpool supporter who wants more than just clickbait headlines and tired takes.
Who Are We?
We're the people behind AnfieldIndex.com – one of the biggest and longest-standing independent Liverpool fan platforms on the planet. Over the years, we've built a reputation for quality, insight, and passion. With contributions from respected names in football journalism, ex-pros, data analysts, and lifelong fans, we’ve always tried to dig deeper – and now, we're bringing that same ethos here.
It Was Always… is a phrase every Red can relate to. It's about belonging. About heritage. About that feeling you had the first time you heard You’ll Never Walk Alone. This Substack is where that feeling lives and breathes.
Why Substack?
Because football deserves better coverage.
Mainstream sports media is too often driven by SEO formulas and controversy-chasing algorithms. At It Was Always…Liverpool, we’re doing things differently – cutting through the noise to bring you thoughtful, authentic, and fan-first storytelling.
We want to give you a platform that values depth over drama, context over chaos, and substance over speculation.
What Can You Expect?
From Paisley to Klopp, Rome to Madrid, and Shankly’s legacy to Slot’s future – this is where we connect the dots across every era of the club. You’ll find:
As a FREE Subscriber:
Featured stories from across the Liverpool FC timeline.
As a PAID Subscriber:
In-depth tactical analysis and data-led features on players, managers, and systems.
Exclusive interviews and insights from contributors with real access and inside knowledge.
Breaking transfer discussions, tactical overviews, and occasional exclusive content.
Thoughtful fan-focused opinion pieces that reflect the soul of the club.
Matchday reaction and quickfire audio recaps straight after the whistle.
Access to Q&A sessions, newsletters, bonus pods, and our private community chat.
We’re building something that values the truth in the story – not just the headline.
Why Should You Subscribe?
Because you care. Because you remember. Because you believe in what’s next.
Whether you’re an Anfield season ticket holder or a Red watching every minute from the other side of the world, we’re building a space that champions the club, the fans, and the game we all love.
So come with us. Join the journey. Because…
It Was Always...Liverpool.
